Dave
Senior Content Strategist | 2023—Present
Currently leading all product content strategy at Dave. Collaborating cross-functionally with design and product partners on all customer-facing experiences. Developed the foundation of Dave’s systems-level content and created internal tools for teams to draft and submit content for review. Published an internal content style guide and component reference Figma library to ensure standardization of copy across squads. Supported the training and launch of Dave’s new generative AI customer service assistant.

Content Strategist | 2021—2023
Established the content and messaging strategy for the financial app’s products and features, and incorporated the company’s voice and tone across customer-facing experiences. Led the content strategy for Dave’s flagship ExtraCash product, involving a full redesign of its UX and content. Published internal company newsletters.

Capital One
Design Strategy Lead | 2019—2021
Led the strategy behind Capital One’s approach for financial inclusion policies through customer research and ideation, influencing the decision to eliminate overdraft fees across Capital One. Implemented guidelines to improve the safety protocol for customers and associates in preparation for COVID-19 across all retail locations.

Content Strategist | 2017—2019
Crafted the messaging strategy for the MONEY Teen Checking product, leading to growth of over 1M customers and $200M in deposits. Led teams to write natural language tuned to the brand’s voice. Drafted, reviewed, and edited content for mobile, web, and in-person experiences at Capital One Cafés.

UX Designer | 2016—2017
Created designs informed by research and testing to provide a better customer experience in various Capital One products, including app and web. Collaborated with Product Owners and Tech Leads to ensure designs were standardized during production, and worked ahead of timelines to get solutions to market faster. Established interaction and motion design principles across platforms and teams.

PNC Financial Services
UX Design Lead | 2015—2015
Conducted research, interviews, contextual inquiries, and heuristic evaluations with an interdisciplinary team. Delivered an iOS application prototype that informed the development of PNC’s treasury management app, PINACLE.

Disney Research
Lab Associate | 2014—2015
Sculpted high-poly 3D models. Retopologized, rigged, and animated 3D characters for interactive game engines. Created 3D dynamic effects such as fireworks, rain, fluids, and sparks for animated films. Produced 2D computer and frame animation for various research projects. Edited videos and sound for SIGGRAPH conference submissions.